Motorpoint rolls out Generational battery health certification across its 21 stores nationwide

We’re excited to announce the nationwide rollout of our battery testing technology across 21 Motorpoint stores and its two dedicated preparation centres.

Motorpoint is the UK’s leading independent retailer of nearly new and used cars, stocking over 6,000 vehicles at any time and preparing more than 65,000 per year – necessitating simple but effective solutions to help maximise stock turn throughout the nationwide network.

As Motorpoint further expands its EV operations, the new partnership follows a successful trial of Generational’s solution, which has already yielded excellent results – demonstrating the power of EV battery transparency to accelerate sales.

Data from our rollout shows that battery-electric vehicles tested with our platform sold 4 days faster than untested BEVs – underscoring the growing importance of verified battery health data in driving buyer confidence and market demand.

Across more than 1,500 used BEVs and plug-in hybrid electric vehicles tested nationwide, Motorpoint’s stock returned an average state of battery health of 96.6%. Notably, 97% of Motorpoint’s EV stock achieved a SoH above 90%, while a remarkable 36% scored over 99%, highlighting the exceptional quality of used EVs in their inventory.

As part of its continued commitment to being the car buyer’s champion, Motorpoint will only retail EVs with a battery health rating of ‘very good’ or higher. Providing transparent, data-backed assurances for motorists looking to make the move to electric is a core pillar of Motorpoint’s retail strategy. 

Oliver Phillpott, CEO of Generational, said: “Battery health is fast becoming the new mileage in the EV era. Buyers want clarity and confidence, and our technology enables industry-leading retailers like Motorpoint to deliver that in minutes.

“The results speak for themselves; vehicles with verified battery health data are selling much faster on average. It’s proof that transparency empowers customers and drives stronger business performance, so we’re thrilled to see Motorpoint leading the way in making battery health data standard across the UK’s used EV market.”

Curtis Ainsworth, Head of Preparation at Motorpoint, said: “With more motorists making the move to electric, we wanted to give car buyers the reassurance they’re looking for when opting for a battery-powered vehicle. Generational’s testing solution offers accurate, transparent and data-driven battery health information that’s easy for customers to understand – which ultimately helps them buy with confidence.”

Adopting Generational’s solution is a straightforward process that requires minimal staff training and tests can be completed in minutes by connecting a compact device to the vehicle’s OBD port. The tool securely analyses the vehicle’s data to determine its battery’s state of health, benchmarked against manufacturer standards and Generational’s comprehensive EV battery database.

The results are displayed in an intuitive, customer-facing certificate – giving clear, verified information on the condition and expected performance of each vehicle’s battery.